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Reebok launches new plant-based footwear

Reebok launches new plant-based footwear

Global fitness brand Reebok has recently announced its “Cotton + Corn” sustainable products initiative, which will bring plant-based footwear to the market later this year.

“This is really just the first step for us,” said Bill McInnis, head of Reebok Future. “With Cotton + Corn we’re focused on all three phases of the product lifecycle. First, with product development we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today.”

“Second, when the product hits the market we know our consumers don’t want to sacrifice on how sneakers look and perform. Finally, we care about what happens to the shoes when people are done with them. So, we’ve focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end,” he said.

“Ultimately, our goal is to create a broad selection of bio-based footwear that can be composted after use. We’ll then use that compost as part of the soil to grow the materials for the next range of shoes. We want to take the entire cycle into account; to go from dust to dust,” he added.

For the initiative, Reebok partnered with DuPont Tate & Lyle Bio Products, a leading manufacturer of high-performance bio-based solutions, said a statement.